Estée Lauder’s New Incubation Ventures group recently made a significant investment in Vyrao, an exciting new British brand bringing innovative fragrances to the world. Vyrao specializes in unisex fragrances designed to energize, heal, and inspire. These fragrances come in a range of complex and powerful scent combinations meant to bring peace and relaxation to body and home.
What makes Vyrao's fragrances stand out from other offerings is their exclusive range of natural oils and carefully crafted scents that have the ability to evoke a variety of emotions. From energetic to tranquil, each blend has been developed to induce a unique sense of wellbeing that changes with each inhale and exhale. Not only are their fragrances distinct, but they’re made with natural ingredients that have healing properties.
The Lauder team is certainly aware of the impact a carefully blended fragrance can have on the mind, and with their latest venture, Vyrao is offering up an interesting alternative to mass-produced products. It's a promising opportunity to show the world what's possible when the perfect combination of art, science, and nature is crafted into a scent. We’re excited to watch this next-generation brand continue to create inspiring, natural fragrances and bring them to life.
